Kickoff & Scope Definition
We align on objectives, constraints, and success criteria. Stakeholders, timelines, and communication channels are confirmed in a signed project charter.
Output: Project charter & RACI matrix
Methodology
From Brief to Breakthrough
Every engagement follows a defined sequence of phases — each with clear inputs, deliverables, and approval gates — so you always know where your project stands and what happens next.
Six-Phase Framework
A repeatable structure that adapts to campaign builds, website projects, and long-term retainers alike.
Uncertainty slows projects down. Our workflow removes guesswork by assigning ownership, deadlines, and review points at every stage — whether we are launching a content programme, rebuilding an e-commerce storefront, or running multi-channel paid media.
Project Phases
Six Stages, One Coherent Journey
Each phase builds on the last — producing tangible outputs you can review before we advance to the next milestone.
Landscape Audit
Your existing website, analytics setup, competitor positioning, and content library are assessed to establish a factual baseline before any creative work begins.
Output: Audit report & gap analysisRoadmap Design
Prioritised workstreams, channel plans, and resource allocation are mapped into a sequenced roadmap with dependencies and milestone dates.
Output: Prioritised roadmap documentProduction Sprints
Design, copy, development, and media assets are built in focused two-week cycles — each ending with an internal QA pass and a client preview session.
Output: Sprint deliverables & previewsStaged Rollout
Campaigns and site changes go live in controlled phases — soft launches, A/B splits, or regional rollouts — to limit risk and validate performance early.
Output: Live assets & launch logPerformance Refinement
Post-launch data is analysed weekly. Underperforming elements are revised, winning variants scaled, and findings documented for future cycles.
Output: Refinement report & next steps
Phase Detail
What Happens During the Audit
Before recommending changes, we need an accurate picture of where you stand today. The landscape audit covers four distinct areas.
- Technical health Page speed, crawlability, tracking integrity, and platform configuration reviewed against industry benchmarks.
- Content inventory Existing pages, blog posts, and media assets catalogued and evaluated for relevance, freshness, and search potential.
- Competitive positioning Key rivals mapped across messaging, channel presence, and keyword overlap to identify whitespace opportunities.
- Conversion pathways User journeys from first touch to enquiry traced to locate friction points and drop-off stages.
Phase Detail
How Rollouts Are Managed
Going live is never a single switch-flip. We deploy in stages so issues surface early and performance can be validated before full exposure.
- Pre-flight checklist Tracking tags, form endpoints, payment flows, and cross-browser rendering verified on staging environments.
- Controlled exposure Initial traffic limited to test segments — geographic subsets, email lists, or percentage-based ad splits.
- Real-time monitoring Error logs, uptime checks, and conversion tracking watched closely during the first 72 hours post-launch.
- Full activation Once stability and baseline metrics are confirmed, the rollout expands to all channels and audiences.
Your Involvement
Where You Step In
Collaboration is built into the schedule — not added as an afterthought. These are the moments where your input directly shapes the outcome.
Week Zero Workshop
A half-day session to capture brand voice, internal constraints, and non-negotiable requirements before the audit begins.
Roadmap Sign-Off
You review and approve the prioritised plan — confirming scope, budget allocation, and milestone dates before production starts.
Sprint Previews
At the end of each production cycle, you receive a walkthrough of completed work and provide consolidated feedback within agreed timeframes.
Launch Approval
Final sign-off on go-live assets, tracking configuration, and rollback procedures before anything is published publicly.
Quality Assurance
Checkpoints Before Anything Goes Live
Every deliverable passes through internal review gates — independent of the team that produced it.
Gate A
Brand Consistency
Visual assets, tone of voice, and messaging checked against approved brand guidelines and style documentation.
Gate B
Technical Validation
Code quality, responsive rendering, accessibility standards, and page load performance tested across devices.
Gate C
Tracking Verification
Analytics events, conversion pixels, and UTM structures confirmed firing correctly before campaign activation.
Gate D
Content Accuracy
Factual claims, legal disclaimers, pricing details, and contact information reviewed for correctness and compliance.
Communication
How We Stay Aligned
Predictable touchpoints keep both teams informed — reducing email back-and-forth and ensuring decisions are made on time.
Status Pulse
A concise written update covering completed tasks, blockers, and priorities for the coming week — delivered every Monday morning.
Progress Call
A 30-minute video check-in to walk through sprint output, discuss feedback, and resolve open questions in real time.
Performance Snapshot
A one-page summary of live metrics — traffic, engagement, conversions — with commentary on trends and recommended adjustments.
Strategic Review
A deeper session evaluating overall progress against original objectives and recalibrating the roadmap for the next quarter.
Continuous Improvement
Projects Do Not End at Launch
The refinement phase is where initial investments compound. We treat every live asset as a hypothesis to be tested, measured, and improved.
Collect
Gather behavioural data, heatmaps, and conversion metrics from all active channels.
Diagnose
Identify underperforming pages, ad sets, or content pieces against agreed KPI thresholds.
Adjust
Implement targeted revisions — copy tweaks, layout changes, bid adjustments — in rapid test cycles.
Document
Record findings and winning variants in a shared learnings log for reference in future campaigns.
Ready to Start Your Project?
Tell us about your objectives and we will outline how our six-phase workflow applies to your specific requirements — including timelines, milestones, and expected deliverables.
Begin With a Brief